In the hospitality sector the importance of having Guest Wi-Fi in place for customers is well understood, but just having it isn’t enough. There are lots of things to consider and this blog will help to guide you on not only how to satisfy your customers who have come to expect that Wi-Fi will be available to them, but will also give you helpful tips on how to leverage Guest Wi-Fi in order to help your business to grow and succeed.
Being compliant with GDPR
Businesses offering Guest Wi-Fi will need to be GDPR compliant. This means showing the terms and conditions to all customers before they connect to the network. If they decline the TCs & Cs then no personal data is allowed to be collected on them. Users can make a request to view all of the data that you have collected about them. This could include the locations they have logged in at, the devices and the amount of data they have used, marketing campaigns they have participated in and payments that they have made, so it’s a good idea to have a process in place that allows you to send this information in a timely manner.
If you have gone to the trouble of offering Guest Wi-Fi to your customers, whether you are a coffee shop, restaurant, retail store or hotel, the connection needs to be strong. Wouldn’t it be awful if you had a customer who enjoyed your coffee or had a really great night’s stay but left a negative review because they had a poor connection, or worse, couldn’t connect at all? It is really important to invest in good Wi-Fi connectivity, so that your customers leave your venue satisfied with all areas of the service that you provide, and that really does include a decent Guest Wi-Fi connection.
Having an even bandwidth speed for all customers is important. If the speed isn’t even, this could mean that some customers are streaming hours of video for example, while others have trouble connecting at all. It not only protects your business by stopping some customers from taking advantage of the Wi-Fi, but it shows that as a business you value all of your customers equally.
Security and ease of use
It is recommended to offer your customers a secure Guest Wi-Fi network to login to, rather than them having to ask staff members for a Wi-Fi password. Guests may expect hospitality venues to offer Wi-Fi, but they also won’t like to see a message that says they are about to join an unsecured network, as their devices may be visible to others. If you are going to take the step of having Guest Wi-Fi you may as well do it right. The best scenario is where customers can login securely just once and it will remember their device every time they visit your business, even if you have multiple locations. Not only does it eliminate frustration for the customer, but it means that your employees won’t be hassled with questions about the Wi-Fi password, which could be taking them away from their work. Very importantly, because it is secure you can feel confident that your customers won’t gain access to any business devices that may be connected to the Wi-Fi.
Branded login screen
If you are going to get Guest Wi-Fi you should definitely consider a branded login screen, not only will this login page feel secure to customers, but it gives you a chance to show off your business with your logo and company information. You could even promote an offer on this page, while they are already inside your venue! You may even go one step further and add a social login option, which allows users to gain access to your Guest Wi-Fi using their social media login details. This is a fantastic opportunity, as it encourages visitors to share your business on social media.
Having a branded login screen is not only great for when your customers are at your venue, but it can be used as an opportunity to build trust and loyalty with your brand. You could let them know that they will receive exclusive offers if they fill out their details to receive emails or text alerts. This is a fantastic way to encourage your customers to come back again and again!
If you would like to know more about how you can leverage Guest Wi-Fi for your business then please contact us, we will be happy to help.